Drawing on the latest scientific research, Jason Zweig shows what happens in your brain when you think about money and tells investors how to take practical, simple steps to avoid common mistakes and become more successful.

What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn’t good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions—and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion.

Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions.

Anyone who has ever looked back on a financial decision and said, “How could I have been so stupid?” will benefit from reading this book.

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October 20th, 2017

Posted In: Make Money Fast

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2 Comments

  • CSX says:

    interesting topic, but flawed book There’s some halfway interesting stuff here about how the brain works, how the intuitive (“reflexive”) brain works with the logical (“reflective”) brain, and how over-reliance on one or the other can get you in trouble when investing. But this would have made a nice magazine/newspaper article: the neuroscience is covered in “Gosh, isn’t that amazing!” tones, and the investment guidance isn’t particularly new or wonderful.One particular example made me think…

  • David Wolfe says:

    Good advice, fun to read, but be cautious of the science I was rather excited to purchase this book for the mere fact it was recommended by a colleague that was bragging bout it. When the book arrived I didn’t read it immediately, but waited about two weeks. When I started , I was a bit upset I hadn’t sooner.Your Money and your Brain was an interesting read. The author insinuated that we have two brains, the reflective and intuition which guides us to make decisions. We are too confident in our decision making and the fact is we don’t know…

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