FUBU co-founder and entrepreneur J. Alexander Martin shares his compelling story about how he helped build a neighborhood business into a billion-dollar international brand. Teaming with behavioral finance expert and author Ted McLyman, they present an easy to understand and useful road map for success and financial security. J uses his inspirational story as the backdrop to explain why financial success is about discovering your Money Values and Money Temperament. This book offers an enlightening account of how our human nature conspires against us when we make money choices. This is a revolutionary approach to financial success and a must read for everyone who must decide how to spend their hard earned money.
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