In our culture, artistic genius and poverty seem inevitably linked, but does it have to be that way? Jim Henson didn’t think so.

An iconic creator and savvy businessman, Henson is a model for artists everywhere: without sacrificing his creative vision, Henson built an empire of lovable Muppets that continues to educate and inspire—and a business that was worth $150 million at the time of his death. How did he ever pull it off? And how can other creators follow in his path?

In Make Art Make Money: Lessons from Jim Henson on Fueling Your Creative Career, journalist and educator Elizabeth Hyde Stevens presents ten principles of Henson’s art and business practices that will inspire artists everywhere. Part manifesto, part history, part cultural criticism, part self-help, Make Art Make Money is a new kind of business book for creative professionals: a guide for creating and succeeding thanks to lessons from the Muppet Master himself.

This book was initially released in episodes as a Kindle Serial. All episodes are now available for immediate download as a complete book.

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August 6th, 2017

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  • Barbara R. Saunders says:

    Creative artists: everything you know about business is wrong Two competing, discouraging messages dominate the conversation about how to make a living while making art. The first: “Keep your day job.” Do your art on the side (whatever that means) and hope that someday, somehow, something will take off. The second: Rush to monetize whatever it is you do; turn your art into a business. The life of Muppet creator Jim Henson provides an alternative example. The author patiently illustrates the reality of how artists are “different,” why neither of those two…

  • Amazon Customer says:

    Delightful read, ready for the next episode What a delight to read Ms. Steven’s first installment in her series on the life of Jim Henson, entrepreneur! I will certainly be tuning in for the next episode based on this insightful and meticulously researched introduction into the unseen life of Jim Henson. I love that I grew up with the Muppets and their creator, but have never thought about his life in the context of his struggle and ultimate success in finding a balance between capitalism and creativity.Ms. Stevens reminds us…

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