Why do some financial advisors wind up making millions on TV giving investment advice while others labor in obscurity? How do some attorneys land regular columns in prestigious trade publications? Where do those speakers who give the annual address at industry conventions come from? What is the secret reason that a select few service professionals enjoy high-profile, high-prestige, and high-paying status as “experts” in their fields?

More importantly, can the rest of us do it? Susan Friedmann answers a resounding “Yes!” In Riches in Niches: How to Make It BIG in a Small Market, Susan explores the multiple factors that separate the “experts” from the service professionals who may have identical–if not better–skills, but whom no one has ever heard of. You will learn:
-Why positioning yourself as an Expert in a Niche–a sweet spot known as a nichepreneur–is the most surefire route to success any service professional could want.
-The GEL Formula: Friedmann’s proven technique that shows service professionals how to find the professional niche that makes the best use of their skills while yielding maximum profit.
-The Seven Secrets nichepreneuers need to know to create, claim, and benefit from their Expert Identity.
-Creative ways to create secondary, even tertiary, income streams capitalizing on the benefits of “Being the Expert.”

Friedmann knows what she’s talking about. For more than 20 years, she’s been the “Tradeshow Coach,” one of the exhibiting industry’s foremost experts. Combine that expertise with insights from other well-known nichepreneuers, and you’ve got a book that’s jam packed with useful information to transform today’s career into tomorrow’s success story.

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January 24th, 2018

Posted In: Income Strategies

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  • M. L Lamendola says:

    Don’t Be a Commodity Friedmann has several good articles posted in the Mindconnection online library, so I was interested in reading her book.When I was quite young, I excitedly told a mentor about several new things I was doing. His advice to me was to pick one and do it well. Since then, I have seen the wisdom of that advice proven time and time again. It is better to do one thing well than to do many things poorly. That philosophy is the underpinning of this book.But it’s not a rah-rah…

  • John Chancellor says:

    Timely and packed with content In the academic world there is the saying, “Publish or perish”. I would take the same concept and apply to the world of the entrepreneur – “Find your niche or find a job.”If you cannot find a niche and dominate that niche, you better dust off your resume and find a job. Business is too competitive for the generalist to really make a mark anymore. If you truly want to reap the rewards that all entreperneurs dream of, you need to find a niche and become an expert in that…

  • Dr. Karen Kan says:

    Jammed packed with valuable information! Susan Friedmann has really delivered in this amazing book! If you’ve wanted to know from scratch how you can tap into the NEW economy of small businesses making it big, you’ve got to get this book!This book has so much valuable material within its pages, it would easily fit into a two week intensive hands-on workshop, and then some!! This isn’t a book you just read and put down – practice what she’d taught you and you’ll be set for life.Riches in niches is a book that…

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